Reward loyal clients for higher customer satisfaction

Published on January 18th, 2010 by admin

For most freelancers, a majority of your work comes from a handful of clients of whom you've worked with for quite a while. Unfortunately it's easy to start taking them for granted so here are a few ways to show your appreciation.

In the day to day toil of working on projects, arranging meetings and all the other tasks of running a business it can be easy to neglect nurturing a relationship with your clients. However, just taking a few small steps to show your appreciation can improve customer satisfaction and ultimately your business.

How to show your appreciation

Just doing a few small things that go above an beyond your normal work can do wonders for customer satisfaction. Here are a few ideas that only take a few minutes to implement

Send them coupons

Coupons and rebates are a great way to show your appreciation. It gives them something tangible to hold onto as well as are easy for you duplicate because once you make one you can duplicate it in any number of different ways. Coupons are great gifts especially for the holidays or birthdays.

Refer people to their businesses

Is your client in the business of childcare? Refer some of your friends who are looking for a good daycare provider. Also make sure that you tell your friends or aquaintences to tell your client that you referred them just so that your client knows that you are more than just a web designer, your interested in making their business succeed. On top of that, this will create a kind of mutual appreciation between you and your client.

Send them cards

This is probably the easiest thing you can do to show your appreciation. Just a little card during the holidays or after you finish a major project.

Do them a favor

We all go through some tough times in our life, if your client is having some difficulty, perhaps sales are down, or there was a death in their family, show a little appreciation and compassion by going out of your way to make their life a little easier. Maybe set up a payment plan for your bill or do a small task for free while they get through the tough time.

Here are a few good times to reward your loyal clients

  • Holidays
  • Birthdays
  • After they send you a successful referral
  • Randomly

What are your thoughts?

What do you do to reward loyal clients and increase customer satisfaction?

Leave a Reply


  • Post by Allen on March 12, 2010

    Haha I know I really apprechiated that card and coupon you sent me Christmas. That was really thoughtful so I guess I know from experience these suggestions work really well. Developing a relationship instead of just seeing your client as a number. Great advice Josh.

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